His viral success is a big endorsement for the No Code industry.
He used 3 No Code tools to set up a website within 2 hours –
Gumroad – to handle payments.
Notion – to manage the content.
Super – to tie it all together in a beautiful website.
As per its Indie Hackers product page, Super is making $28K MRR as of now.
Traf has big plans for Super, he wants to go beyond Notion and make it the simplest website publishing experience ever.
That’s what he is working on these days.
Traf used these No Code tools to capitalize a trend he was already riding.
Yes, he got a great opportunity, but through timely affirmative action, he made his own luck as well.
Making Your Own Luck🎲
Courtland pointed out there are 3 specific elements to making your own luck and achieving success.
Preparation + Opportunity + Action = Success.
Preparation – Traf had been designing icons for over 7 years by this point. He knew how to set up a website quickly.He was as “prepared” for this opportunity as anyone ever could be.
Opportunity – This is the actual “lucky” part. This is out of everyone’s control. He couldn’t have gone to Apple and asked them to make changes to their operating system.But he suggests these steps anyone can take to “manufacture” opportunities for themselves.Two steps to create opportunity –“Luck favors those who are in motion” – In the internet age, motion just means putting your work out there, not being afraid to share it, not being afraid of oversharing in a sense” – James TrafAnd when the opportunity appears, take action on it.
Share a lot. Put yourself out there. Tell the world you are an expert at this.Continually.It will increase the chances of getting lucky breaks. Traf had been Tweeting actively for a long time, sharing his home screen on Twitter came naturally to him.He doesn’t even mind oversharing sometimes.This quote captures the idea –
Read a lot. Follow the news and trends in your niche. Be up to date with what’s going on in the industry. This way you will know when new trends are rising in your domain.
Action – Even if you are prepared and an opportunity shows up, it means nothing if you don’t take action.You can maximize your “luck” by taking speedy positive action. When he realized he was going viral, Traf took extra steps to double down on the virality –
He created more content on the site – Showcase page, tutorial pages.
Made more mockups and designs – kept increasing the number of icons, even asked the community on Twitter what they wanted.
Wrote a blog post describing his experience of those 6 days
Apart from this, in his blog post, Traf also shared 6 key insights that contributed to his success. Here’s a gist –
Publish often – Create proof of work on the internet.
Act Immediately – Be quick to ride a trend
Be transparent – Share what works, and what doesn’t, transparency adds to visibility.
Clear schedule – He wasn’t busy in meetings when the chance came. He had an empty calendar to take action.
Charge more – These were 1st iOS customizers, there was no notion of how much his icons should cost. He charged $28 which he could have reduced if it didn’t work.
Do it for the Art – Love the art and do it for it. Not just to make money.
Advice for Indie Hackers🤗
Final words of advice for Indie Hackers – take initiative.
“..the biggest thing is that you need less than you think to get started. You know you don’t need a business plan. You don’t need a degree in software engineering. You don’t need to quit your job. You need two things. I would say. One, a computer with an internet connection and some initiative. And with those, I think sky’s the limit. I think what each of us has stored in our brains is probably under leveraged to some extent. And so you don’t need anyone’s permission to capitalize on it but your own.” – James Traf
Now go out there, take some initiative and get “lucky”!