“…you only get better by writing. By talking about interesting ideas, putting your words down on paper, and receiving feedback on what works and what doesn’t. The WoP community are all in the same boat, so you get this incredible melting pot of ideas, and mélange of feedback that had an exponential effect on improving my writing…”
The course makes more than $2M ARR for David, and the curriculum took him years to develop.
But it wasn’t easy.
David had a 2.9 GPA in school, he wasn’t a good writer at the time.
He says, he got good at writing out of desperation.
Because he saw such value in the ability to write well.
Here’s how he describes his transformation –
“I refuse to be bad at this. It’s very important and I’m going to get good“
“Good writers are now rewarded like they’ve never been rewarded before because the barriers to publishing the constraints to getting your ideas out there have never been less. We’ve actually had a serious order of magnitude shift in terms of the ability for just normal people like you and me to just get ideas out there. That means that writing is an activity with really high returns right now. I said, I’m going to get good at this.”
David’s goal is to find a way to write 2 really good long-form essays every year.
His essays are pillar pieces of content that take months to write, and they take 30-60 minutes to read.
My favorite one is Peter Thiel’s religion. – It’s about mimetic theory, Christianity, and the way Peter Thiel looks at the world. (And it will take you a few days to read!)
David wants to spend 4 months a year selling and teaching Write of Passage. And the other 8 months of writing short and long-form essays.
He wants Write of Passage to become the business school of the future.
Where a few companies come of out it every year.
He feels once you have an audience, it becomes way less risky to start a company.
And his course helps students build loyal audiences.
He thinks we are moving to an age where they will be pseudonymous creators and Indie Hackers.
In fact, AJ, the founder of Carrd is a pseudonymous Indie Hacker
Nobody know who he is, what he looks like, and yet he makes more than $40K a month from his SaaS business.
The biggest benefit of not revealing your real name is that there can be more than one person behind a pseudonym.
So David can build a brand under “The Writing Guy” in the future, and recruit an entire team to do the work he does right now.
David believes, everyone should write online, it’s a massive opportunity.
His advice to write better is – Use stories, analogies and examples.
Use Stories to illuminate your point. Talk about your personal stories. Talk about the stories of other people.
Metaphors and analogies, what you’re doing is this is how we learn. We take ideas from one domain and apply them to another domain. Try to think of new analogies that have never been done before.
Use Examples. You say something that’s abstract. People are really good with things that are concrete. Focus on things that are concrete in the world that people can see and have people say, ah, now I understand that. You make an abstract point. You clarify it with a concrete idea.
This is how David describes the value of writing online –
“Words on a page, they have infinite patience. You write something once, you benefit from it forever. It’s a hell of a trade.”
Lets look at some Insights + Ideas + Inspiration from David
Cohort based learning is the future of education.
Community adds value to Cohort Based Courses.
Writing online has infinite upside, and minimal downside. Everyone realizes this, so many more people are going to write online in the future.
There can be many ways to look at writing courses, another writing course that’s doing well is Ship30for30, which is very different from Write of Passage.
Focus on one niche, and become the “X Guy or Gal”
Talk about X, build an audience around it, teach it!
Generate Demand for the product you can supply.
David Perell does it wonderfully around writing, Jack Butcher does it around visual design and Tiago Forte does it around Note Taking.
David wasn’t good at writing. But he believed in the value of the skill.
He resolved to get better at it, and worked hard towards that goal. And achieved it eventually.
And once he became “the writing guy” , plenty of new opportunities opened up for him.